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Trade
Show Tips
Tool
Kit should include:
-Hammer.
-Selection
of nails.
-Pliers and wire cutter.
-Screwdrivers, regular and Phillips with
assortment of screws.
-Scissors.
-Tape rug, strapping, masking, double-faced,
Velcro (both male and female) and of course DUCT TAPE.
-Staple gun and staples.
-Tape
measure.
-Extension cords.
-Outlet strips.
-Marking pens.
-Leveling
shims.
-Fire extinguisher.
-First aid kit.
-Touch-up paint in exhibit
colors with assortment of brushes.
-Cleaning solutions.
-Spare light bulbs.
-Saw,
wood and metal.
-Flashlight.
-Wire.
-String, chalk, plastic sheets.
-Cleaning
cloths, spray cleaner, and a portable vacuum cleaner.
Office
Suppies that you should have:
-Sales
lead forms, contracts and order forms.
-Office letterhead and notepads.
-Folders
files.
-Inexpensive paper staplers and staples.
-Staple remover.
-Business
cards.
-Ballpoint pens and marker pens.
-Calendar.
-Personal appointment
book.
-Cellophane tape and paper clips.
-#10 envelops & 9x12 envelops.
-Services
addresses for coping and supplies.
-Rental stores for needed office machines.
-Important
phone numbers
Tips
for presentation in your booth:
-Wear
business dress.
-Wear older, comfortable, broken-in but shiny shoes.
-Arrive
at the booth 15 minutes before the show opening each day.
-Never start a conversation
with the words, "Can I help you?" Instead create an open-ended question
that encourages the visitor to indicate a bit about who they are and what they
do. Rehearse the opening line till it becomes natural.
-Use the first minute
of the conversation to qualify a true prospect before getting into a deeper conversation
or demonstration or your product or service.
-Speak clearly. Show floors can
be quite noisy.
-Do not carry on conversations with other booth staff. Even
during seemingly quiet periods stay alert and mindful giving prospects an impression
of your willingness to help them.
-Do not eat, smoke or drink (a sip of water
every now and then is ok) at the booth.
-Remember your body language Stand
with hands at your sides or cupped below the waist. Do not fold your arms in front
of your chest or put your hands in your pockets.
-Wear your name badge on your
right side so it can be seen during a handshake.
-Write everything down about
a prospect. Do not rely on your memory.
-Remain professional, and businesslike.
Shows are not for the shy and timid but also not for a fast talking salesperson
mentality.
-Avoid indiscriminate distribution of literature or giveaways. Most
end up in the circular file or get given to their children when they get home.
Licensing
FAQ
